XBOX COO SEES DEDICATED HANDHELD MARKET AS A ‘RED OCEAN,’ WILL LET SONY AND NINTENDO SWIM IN IT

Dennis Durkin is COO and- CFO for Microsoft’s Interactive Entertainment Business. He’s additionally a city slicker entirely artificial with a destiny of unstable consoles. Speaking to IndustryGamers, Durkin explains which a “crowded” inlet of a mobile gaming marketplace right right away creates it intensely formidable to launch a dedicated hand-held gaming device successfully — in his full of color words, it’s “a very, really red ocean.”


Whose red blood is defiled those waters? The Nintendo 3DS, says Durkin, which has sole pretty well, though has obviously unsuccessful to strech a highly evolved expectations set for it by fans and- prior hand-helds from a company.

Likewise, a PS Vita invites a lot of disbelief from a Xbox chief, who says his fad is indifferent for what Microsoft can do with Kinect, Xbox Live and- singular content.

You competence contend it’s to be approaching which an Xbox exec would be cast of characters disbelief over Sony’s good new- hope, though what you sense in a routine is which Microsoft has no intentions of squaring up to a home console nemesis upon a mobile front. Not with dedicated hardware, anyway.

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