AMERICAN EXPRESS’S EFFORT TO GAIN MORE BUSINESS FROM PROCESSING THE TRANSACTIONS OF WEALTHY CUSTOMERS

NEW YORK (Reuters) – American Express Co has shaped a corner try with a French oppulance offered site vente-privee.com, which will enhance a lender’s e-commerce commercial operation whilst opening a web site to American consumers.

Ownership of a code brand new try will be similarly separate in between American Express and- vente-privee.com, a companies pronounced upon Thursday. Further monetary sum were not disclosed.

The try is an additional step in American Express’s bid to benefit some-more commercial operation from estimate a exchange of rich customers, generally around code brand new record similar to online and- mobile commerce. The credit label association lends but delay to consumers, though it additionally competes with Visa Inc and- MasterCard Inc to routine credit label exchange for banks.

Last year, American Express hired longtime mobile senior manager Dan Schulman to lead a record enlargement efforts.

Schulman pronounced in a proclamation which AmEx was captivated by vente-privee.com’s “heritage in a oppulance market” as well as importance upon patron service.

Like Gilt Groupe in a United States, vente-privee.com sells engineer products during bonus prices to members of a web site. Such sites concede conform houses to sell additional register during vast discounts but deleterious their brand, by offered to a singular organisation of people.

Launched in 2001, vente-privee.com says it has about thirteen million members and- has sole some-more than $1 billion value of products to European consumers. Private-equity organisation Summit Partners paid for a twenty percent interest in a association in 2007.

American Express shares were down about 1 percent to $49.32 in late Thursday morning

Yunico 13 May, 2011


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