Netflix creates kid-friendly video section as thousands of subscribers stew over higher prices

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SAN FRANCISCO — Netflix Inc. is giving kids and their parents a new reason to embrace its Internet video subscription service as it raises prices to the dismay of many customers.

A "Just For Kids" tab has been added to subscribers' accounts on Netflix's website. Clicking on the feature will pull up a list of kid-friendly recommendations drawn from about 1,000 movies and TV shows in Netflix's Internet video streaming library.

It won't suggest titles that are only available as DVD rentals delivered through the mail. That's an option that Netflix is trying to make less enticing to subscribers so it can save postage and spend more money expanding its selection of video streaming options.

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Howard Schneider 17 Aug, 2011


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Source: http://feeds.washingtonpost.com/click.phdo?i=9530dc9d57f8cb024b766fdeff3d8e21
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