Munch ado about Doritos, one man’s iconic snack

Arch West, the inventor of the Dorito, died last week in Dallas. His daughter said that the family planned to sprinkle his urn with the flavored tortilla chips before burying it in dirt. "He'll love it," she told the Dallas Morning News.

His 97-year life introduced and shaped the Age of the Snack.

There was, after all, a time when sustenance was not neon. When mealtime was a specific time, rather than a movable feast of incessant grazing carried out by a nation of noshers and their Grab-n-Go Snak Packs (100 Calories! I'll have six).

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Karin Brulliard 27 Sep, 2011

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