ShopHouse, the new concept from Chipotle,may leave a fishy taste in vegetarian mouths

Stop me if you've heard this one: A vegetarian walks into a bar. No, make that a fast-food chain, where the veg-head ends up unwittingly getting something non-vegetarian — because the menu doesn't warn otherwise, and neither do any of the servers.

You may have heard it before, in slightly different versions, because it's pretty much what went down at Chipotle Mexican Grill last month, when a Maxim editor took to Twitter to complain that he doesn't eat pork — yet discovered that for a decade the pinto beans he's been eating from the chain have been made with bacon. And it's reminiscent of a decade ago, when McDonald's settled a lawsuit over the undisclosed use of beef extract in its french fries.

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Ernesto Londono 21 Sep, 2011


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