With historic losses looming, Postal Service launches new ad campaign

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On the verge of reporting historic losses, the U.S. Postal Service is launching a new TV advertising campaign designed to slow the migration away from snail mail.

Americans watching college football games and news broadcasts in the next week may notice new ads from the agency — long known for its campy messages promoting Priority Mail shipping services. Now, the "If it fits, it ships" campaign will share airtime with two 30-second spots designed to remind customers that paper mail, unlike e-mail, can't be hacked, and that letter carriers are still providing reliable and safe deliveries to doorsteps.

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Ylan Q. Mui 30 Sep, 2011

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Source: http://feeds.washingtonpost.com/click.phdo?i=35134c7feb3068f14fd38a66b4dcdd93
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