Four Loko to relabel cans to show alcohol content, after pressure from FTC

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The maker of a sweet alcoholic drink that appeals to teenagers will start disclosing on its labels that its super-sized cans contain as much alcohol as four to five cans of beer, federal regulators announced on Monday.

Phusion Projects agreed to relabel its Four Loko beverages under pressure from the Federal Trade Commission, which has confronted the company more than once about its advertising practices. The Chicago-based company did not admit any wrongdoing. But in a statement, it said it will relabel its malt drinks to better inform consumers.

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Ylan Q. Mui 03 Oct, 2011


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Source: http://feeds.washingtonpost.com/click.phdo?i=341d52151204e8ca0adafaaaf564c04c
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