German brewers worry about future
http://dervishcom.blogspot.com/2011/10/german-brewers-worry-about-future.html
MUNICH — The beer lovers at Oktoberfest brag about the centuries of history sitting in their mugs. But German brewers are increasingly worried that the old model may not be enough to carry them into the future.
Germans drink less beer every year, so breweries founded in the 14th century are searching for ways to compete in the 21st. The answer, increasingly, is to look to an uncomfortable place for German brewers who pride themselves as being the best in the world: America, which in Germany has a reputation for making beers that taste like water.
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Source: http://feeds.washingtonpost.com/click.phdo?i=b055cf40de3df34208b1799ed7d96f45
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