THE LAUNCH OF A NEW TABLET BY BARNES AND NOBLE

Barnes & Noble Inc introduced a initial ever inscription to contest with Amazon.com Inc as well as Apple Inc for legal holiday sales.

Barnes & Noble will assign $249 for a Nook tablet, which is approaching to strike a shelves late subsequent week. That compares to a $199 cost tab upon Amazon’s brand new Kindle Fire, which ships November 15.

The Nook inscription has a 7-inch screen, comes with sixteen gigabytes of storage, weighs reduction than a single pound, offers 9 hours of video observation as well as is firmly integrated with Netflix Inc video libraries, Barnes & Noble Chief Executive William Lynch pronounced upon Monday.

Lynch additionally pronounced which a 8 gigabytes of storage offering by Amazon’s Kindle Fire inscription was “deficient.”

Barnes & Noble has faced years of timorous book sales, so it has invested tens of millions of dollars to rise a Nook to reinvent itself as readers pierce to digital formats. It claims to right away have about a entertain of a digital books market.

The company’s shares were down 7 cents during $11.54 upon a New York Stock Exchange.