Not pretty in pink: Komen has a trust gap

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The Susan G. Komen for the Cure, the nation's largest breast cancer charity, has had tremendous success in getting the color pink to be a nationally recognized symbol to raise breast cancer awareness. But a huge trust gap has opened up for Komen after the charity decided to pull funding for Planned Parenthood for breast cancer prevention, screenings and education. With a spreading backlash, and a precipitous decline in donations to the charity , founder Nancy Brinker issued an apology and said the charity has reversed its decision about Planned Parenthood funding. Sort of.

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